Coca-Cola launches a new design for their cans.
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| New cans will be launched by Coca-Cola. |
Coca-Cola has always been known for its good advertising, marketing strategies, their design changes and packaging, good market positioning and its corporate color from 129 years ago: "Red". However, this color is the latest headache for the brand, and they saw that was losing strength in the stands in supermarkets. And that strength seemed lessened by own brand products, for the children flagship product: Coca-Cola Zero, Diet Coke and Caffeine Free Coca Cola *.
Today, March 5, has been known for two years had a great job behind a small group of people and among them was a Spanish woman who did not know his life would change number. His name is Beatriz Osuna and designer.
He has participated in developing the new design of the cans and has won, fighting with another 500 options. But this wide range of possibilities suddenly dropped to 3, one of which was the design of Beatriz and the winner after being exposed to more than 1,500 people of different ages, tastes for drinks and presenting them in different situations. Still, when to launch such design was afraid, as usually it happens when you make changes to your brand.
Well, the new design, I show above, is a common element in red. Variety? According to Coca-Cola may be, in both top and bottom have a color. That is, in the case of Coca Cola Light gray color is characteristic and therefore, is that appear below.
In the case of Coca-Cola Zero, it will be the same but with the black color. In this way, they get to reinforce the point that we mentioned earlier and I was doing they lost visibility in supermarkets. Thus, the stand will be more unified and the product will look perfectly.
It will be like the red wall. But yes, there will be much to look at the bottom of the can, for sure more than one will mistakenly Coca-Cola did not want. But hey, it's a matter of conditioning the consumer, intelligent and adapts well to change if they are well made and have meaning for him.
Now just have to wait to see the welcome they have. What it is clear is that Coca-Cola does not change its logo because it has become part of society, reaching to make his collaborations with different sectors.
An example is the "Coca-Cola" collection of OPI nail or the time when it was fashionable to wear their logo on T-shirts and sweatshirts. It is a clear example that our business will have the boundaries that we want to make and not to be afraid of changes involving turbulence though, because it may mean not the end, but the beginning of something new.
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