8 errors in your SEO strategy.
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| 8 errors of SEO which we don't notice. |
1. The SEO need not be expensive
One of the biggest mistakes in an internet business is to save on talent team. Wanting to save on development or SEO, which are the basis of many projects, it is to start with very bad start.
Someone thinks Zappos, Amazon or We thought, we take a look ... better this this developer or SEO to direct the project, which does not look very good but cheap. For those looking for tricks and easy way, here it is ... This is the magic formula of a death foretold.
What is the true cost of cheap SEO? - The criminalization.
The price of SEO is an easy calculation, divide hourly / person by reference to the salary of a replenishing the super (that is the kind of professional who want to hire) and if you leave a few hours you know. What do you think? Put your URL in spammeo software and give the button.
When years ago a customer told us, "it is that this offers me the same but by XXX euros !!! ... "Thought, as the same is not, because the hours do not go, but nothing happens, and again. And often they returned, others go out scalded and saying that SEO is a scam and is not working. What is the problem? Penguin now the situation has changed and when they come, are no longer what they were. And sometimes we can not reclaim or recover costs and the time does not make up and tell them what touches you throw everything and start again.
Let's call things by their name.
There is no cheap SEO, there is cheap SPAM.
SPAM is not bad, I do not want to criminalize, if this is your strategy forward. It is what I call the SEO Rock and Roll - Live fast, die young and leave a beautiful corpse.
This work or work very well if you do not mark if customers have not only buyers. Some SEOs who are on the front page of Google for "SEO" work well with their websites. Today I call Maybe tomorrow Pascual, no matter, I can always catch some clueless to think "that which appears on the first page of Google has to be good" XDDDD As one joke crazy on the wall of the asylum How many have bitten? - You, 46.
2. I do not do SEO
If you do not suppose you use SEO SEO tools that loads the devil and never known icon smile 8 errors in your SEO strategy (seo events)
List of possible penalties.
Duplicate content
Multiple errors 404
Attack "Negative SEO"
cloaking
3. Do not sell because I have visits
This is a far more common than thought error. SEO is a sales channel but is not alone and it's slow. Your business has to be profitable faster using other channels, like email marketing or PPC (Adwords).
Before doing SEO you must have tested your product, price, usability, design and analytical god, analytics.
4. My website and is SEO Friendly
It scares me when a client tells me he has a real good programmers who have created it a superoptimizado portal. You do not need to touch it.
What problems do these sites "optimized for SEO".
Titles sobreoptimizados
SEO descriptions
Repeating excessive words as taken from nosedonde%
Sobreoptimización of anchortext in internal links
Keyword Stuffing in alt images
Sobreoptimización of bold
1000 Automatic Landings (doorways)
SPAM microformats
Errors canonicals
Footers with so many links that are larger than the content
cloaking
Slow servers and fall
5. You need quality content for SEO
Surely you have heard this phrase. The problem is that this implies a misconception. "Quality Content".
How many times have you said that an eCommerce need a blog?
You do not need a blog. You need a content plan. That quality content that is said to many SEOs just be a 300-word post links to your own site with multiple links. Which achieves social impact of 4 employees that require them to me twitterer and relevant SEO.
This is not enough.
In a world where we consume every day so much content, "quality content" is not enough. You have to create an extraordinary content to arrive.
Your content can troubleshoot (How to), educate, entertain, inspire or all at once, but never, ever be boring.
I leave the table M.Sawyer think about content types by Rankeabiliad, Conversion and Linkabilidad.
6. Content Is King
There is no worse lie than a half truth.
You can create an extraordinary content, publish it and sit and wait to drop the references and links. But you will become old waiting.
Why? - Because having content is not enough, you need friends. People mostly uses the "friends", but not just any friend is worth. You have to get the influencers in your industry you read, and that's hard if you have an extraordinary content.
A couple of interesting, free and visual to find influencers and know who is sharing the contents of your competition tools.
Topsy (that sure you all know) and MentionMapp, a visual tool that can give you an idea of the connections of your competitors and influencers you want to meet.
7. The naturally not imitate
The number of variables that can read Google to see if the Authority is content for real people or been "manipulated" is very large. And thanks to Google+, Android and Chrome far greater.
By this I do not mean that there is need to "influence the promotion" content, but your unique content is to create a sufficiently strong social graph blows up all these natural springs that give you authority.
8. I need 1,500 links to reach my competition
If you want to compete you need links and you have to learn to surf, but you must do it very carefully, as there are animals most dangerous sharks: Penguin.
Most likely your natural links will lead and who are not helping you or not, but do not interfere. Life is not a matter of numbers and Google either. If you want not only will rank number of links in the final positioning they include many more variables.
Finally, in order to monitor changes in Google algorithm and when decriminalize pages and process them again, you need to have control sites. If we want to know at what point Google analyzes the sites and "start from 0".
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