What is Email Marketing?
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| Let's know What is Email Marketing? |
Email Marketing, also known as "e-mailing", is sending information to customers (regular or potential) via email. An effective email marketing system should not ship spam or junk mail and should be directed only to those users who explicitly requested to send information.
This type of action in which the customer gives his consent to receive information, are those that generate the highest returns and the best advertising results.
A clear example of such actions are the Newsletters.
Email Marketing Objectives
Establish frequent and close communication with the client.
Increase sales.
Increase cross-selling opportunities.
Generate and increase brand recognition.
For more information about the target audience, allowing more efficiently segmented.
Generate loyalty.
Advantages of Email Marketing
Its main advantage over any other type of communication is to enable users to segment and implement strategies or specific messages to each segment, thus establishing an economic, fast and easy communication.
Lower cost and a higher return on investment.
Reach audiences quickly and efficiently segmented by countless variables (geographic, demographic, social, etc).
Allow error correction at lower cost.
Capable of measuring results in real time.
Generating a direct relationship with the client obtain more information about him and his needs.
Use the information obtained to segment more efficiently.
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