Google, the link building and the negative SEO.
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| Let's know about Google, the link building and the negative SEO. |
1. The link building still works.
2. Google can not automatically penalizing all sites that have been or done linkbuilding. latter is confirmed with the new update in Google Webmaster Tools, where you can now see if a site of our property is affected by actions manuals spam. Because if Google hurl an update that penalizing all have used the web to position linkbuilding, safely affect almost all of the websites indexed, as well as giving too much power to negative SEO.
3. The SEO negative there. For those unfamiliar with the concept, the negative SEO involves applying penalized by Google to websites of competition, especially by generating links that are considered as spam techniques.
For the skeptics on this issue, a reflection: Since the time when Google offers a tool to be able to sue websites that take advantage of link building, added to the waves of automatic penalties updates "Penguin" are are paving the way for it to flourish such SEO, you still need more hints?
In Google already they have clear and, in my opinion, is changing its strategy regarding links. Once you have penalized the most obvious practical massive buying links, need help webmasters to continue fighting linkbuilding. This is why they are asking the webmasters what they would like them to do (nofollow include all purchased and advertising links) as "style guides".
At this point, it is increasingly important to distinguish recommendations from Google that actually improve the positioning of your website and what makes life easier for engineers to the big G and, in the case of link building, I think it falls within the second group.
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