Promote engagement in Social Media: There is no ideal time.
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| Promote engagement in Social Media There is no ideal time. |
I keep reading articles that promise to promote engagement in your social networks by posting at specific time. You can see posts on many blogs that talk about the weekend is the best time, others talk about that in the morning on weekdays, so there are some who say it is better to publish when no one does because that will be read for sure. Who is lying then? Probably no one and every item will be the result of a separate study.
With regard to Social Media there is no ideal for publishing on all social networks hour. What you need to think first it is that behind every profile Twitter or Facebook, people hide. Just like you go to the gym, to the movies or to a store to a different time to rest, we connect to social networks at different times.
Much depends on the sector to which we turn, and still not have a "perfect" time. If we focus on the television sector, each program has its best to publish when at issue and that is a clear example of each profile is different. For instance; It is not the same that we put in the same bag of Neox Kiosk profile, which usually trend topic each night, and the program Ana Rosa, which receives most mentions in the morning.
Also many studies tell us when there is a greater number of people connected to social networks, but it is not something we should take into account strictly because one thing is when most log and another that may be different is when you do Most of your target.
For all this, it is advisable to study each profile and the hours you have spikes that users connected and will be the best time for your posts on social networks. Every day can be a different time and should they go looking throughout the year because it is normal to go to have an evolution.
On Facebook I recommend that you use "Facebook Insights" to know. In the case of Twitter you can use other tools such as SocialBro or Tweriod is free. For other social networks, there are no reliable tools. I advise you to try to publish at different times and for yourselves that you regularly notéis more egagement.
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