Local SEO: A Google account + or more? And management?
He analyzed when it is necessary for a brand different pages of Google + Business is believed to improve your SEO Local and reflected as they should manage those accounts.
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| Local SEO: A Google account + or more? And management? |
An important factor for SEO Local is a business to Google + Business account, allowing it to appear in search results and details such as telephone, web, mail contact and reviews.
This is especially necessary in mobile search, to look for a business with Google +, the option to call or send an email to that business appears directly.
But doubts always come when there are different stores of the same brand Did you create a page in Google + and focused all the effort into it? o Have you created a Google + account for each new store to help rank?
As recommended by Google itself and for those of Online Marketing is the second option, create an account for each new store. It is a common practice for large companies, from banks such as BBVA with bank headquarters, with its supermarkets Eroski or medium-sized enterprises need a storeroom with its storerooms.
However, a debate always arises as this this varies by type of business, it is not the same as a page of Google for a hairdresser a cashier. In the first option, you want to position the establishment by Local SEO, if someone searches for a hairdresser to appear; while the user looking for an ATM of a bank, wants to address only.
Also, if an account is created not optimized (with almost no description, no photos, no contact ...) or not published any content may seem that no longer exists that business or not submit reviews or ratings that other pages if they have because it does not work at it, that is, the user will be interested in them.
But then you * do with so many Google +?
It is truly an important issue, I'll tell you what I usually recommend.
First, create one that was the official or would manage the front page, which probably has more followers and +1, as the general account. Let's say that would be the officer and displayed on the Web.
By other accounts, would fill all data (photos, phone, web ...) tried that the descriptions are not the same, varying slightly and including keywords. Many people argue that the "sub", whether brand name + city or neighborhood, this depends on the level of competition and brand valuation.
With regard to the management, content published the first account or officer, if there are few accounts, so would the rest, but if you reach too many would not. All this according strategy.
If you publish them, issues that affect them for their geographical area. If for example I renovated the headquarters of Granada, which published the account of Google + General and of Granada, but not the rest.
This is the strategy I follow, although it can vary by industry, level of competition, and marks time. You can also vary, if I have a blog What published in all RSS that I have or only a brand?
Anyway you what you think about A single Google + or different Google + and its management? I am attentive to your comments.
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