Microsoft Corp (MSFT.O) is making it easier for apps written for rival Google Inc's (GOOGL.O) Android and Apple Inc's (AAPL.O) iOS systems to work on Windows phones, in a bid to attract users to its unpopular mobile devices, the company's operating systems chief said on Wednesday.
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| Microsoft opens door to Android, Apple phone apps |
The move marks a radical shift in strategy for the world's biggest software company, which still dominates the personal computer market but has failed to get any real traction on tablets and phones, partly because of a lack of apps.
Microsoft has found itself in a circular trap, as many developers will not build apps for Windows phones which have few users, and few people want the phones which have fewer apps than Android or Apple phones.
Getting apps built for Android and iOS onto its phones and tablets could be a shortcut to breaking out of that trap. "Microsoft is making a major play to win back developers," said Forrester analyst Michael Facemire. "They’ve opened up the once-impenetrable castle walls."
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