Apple promises a "big change" in the automotive industry.
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Apple promises a "big change" in the automotive industry. |
New hybrid engines, experiments with electric models and the problems of "Volkswagen case" have shaken the traditional automotive industry. Meanwhile, the experience of autonomous cars provided by Google and rumors about Apple's proposal leads to a paradigm shift.
The CEO of Apple, Tim Cook, has predicted that the automobile industry is approaching the "cliff" of a "big change", although he did not advance if the firm directed enter into this sector in order to play an important role in this transformation .
Speaking at an event organized by "The Wall Street Journal" in Laguna Beach (California), which involved until Wednesday many managers of major companies, Cook listed several ways in which electric and car technology is increasingly They will be introduced on the roads, as the presence of autonomous vehicles. "It seems to be a change in the industry, a big change," he added.
Despite denying that Apple is working on its own electric car as specialized media point, Cook himself forward plans to improve the integration of some of their products like the iPhone in the vehicle across the board carplay, improving the connectivity of habitats.
Music Apple already has 6.5 million subscribers
The head of Apple forward, in another vein, the subscription music service, Apple Music, already has more than 6.5 million subscribers, while 8.5 million users who are using the test three are estimated free months. "I'm very happy about that," he added.
Launched in June, Apple Music is the attempt by the company to carry its dominance of digital music through its iTunes store in the era of "streaming" of music, dominated by Spotify sector. Analysts pronosticam this service will get a following due to the large iTunes users.
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