What is e marketing, let's know!
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| What is e marketing, let's know! |
The future of digital marketing influencer launched this month: the first series of videos of AT & T and a collaborative effort screen full year entitled "Hello Lab", with traveling duo Damon and Jo. "Dare To San Francisco" is a multitude of travel of the sources, when members of the public may suggest adventures in each of the eight cities that cross Damon and Jo, and of course, everything is pulled in mobile phones aT & T's network of aT & T.
With Hello Lab, the two companies have partnered with the top ten influencers to collaborate on a range of next level of digital content, sweepstakes, podcasts, meet-ups and much more, which has not yet been announced. Although AT & T and full screen, a youth media company and creator online, have been collaborating since 2012, this is the first time they have put an initiative integral type large-scale launch.
Related: 4 ways to get influencers to spread the message of your brand
Full screen alone has more than 75,000 developers in its network, which generates over 5 billion views every month, so the choice of AT & T to collaborate with them is a no-brainer. The two companies can support each other in the space of influential marketing, but beyond that, they have much to offer to its influence. Damon and Jo recently told Tubefilter, "Every time an influential person linked to a brand a household name, the association takes its channel and career of a YouTube channel for fun to a YouTube channel that is a company fully operational. "
If you want to take your digital content to the next level, there are some questions you want to ask yourself:
What are the correct factors influence?
Someone who echoes the core values of your company in your own personal brand is the person you want to represent what your company can offer. It will create natural, authentic content that will resonate clearly with the public. right influence factor may be different for each campaign is run, so be clear and accurate information on which to choose.
Related: 7 Steps to share your content Influencers
What are my marketing objectives?
Their influence tactics will change dramatically depending on what goals you have for your marketing efforts are. If you want a brand advocate "famous", it is necessary to find a factor of influence of that range. If you want to have voices "average user", you need to find your biggest fans and run a campaign with them. Define your goals first, so you can find the right face and the name of your brand.
Building relationships?
Hi Lab is working with influential people, not just hiring them. His influence not only their employees. They can be great advocates of your brand, just some regular communication and support. The same applies to your audience - who regularly participate with them in social media, and provide opportunities for them to grow a stronger relationship with your brand? They are providing opportunities for your audience to engage with you?
Related: 5 easy ways to connect with influential online
Increasing your influential marketing to the next level is not as difficult as you might think. It starts with a little outside the box thinking, a comprehensive plan, and the will to collaborate, and your company may be born the next big marketing initiative that everyone is looking at the signs.
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